As attention spans get shorter and social media feeds become longer, there’s no denying that we live in an extremely visually-driven world. The arena of competing visual spectacles has created a digital landscape saturated with images, but very few of them leave a lasting impression. When people close their social media apps, those images most likely become nothing but a faint memory.

Why Photography Still Matters for Your Brand

However, photography still remains a powerful tool in the digital world. In the context of building your brand or business, it’s one of the best ways to show potential customers who you are. The overall “mood” or “theme” of your photography CAN tell a story about what you do and how your business is different from others.

Our Philosophy at Tokyo Design Studio: Originality in Every Detail

At Tokyo Design Studio, we value crafting one-of-a-kind designs that stand out in the digital landscape. We believe that every design journey begins with a blank canvas. From there, we meticulously create designs that are both visually stunning and functional. As a company that values originality and aesthetics, we want that to be displayed even in the photography of our team. 

As a company that values people over profit, we use photography as a tool to highlight each team member’s individual identity. Every designer, developer, videographer and copywriter on the team is uniquely gifted. Their different aptitudes, interests and ways of working are what makes them valuable assets to the team. 

By setting an overall “mood” for the photoshoot but still leaving space for personal creativity in things like the way people style their hair or arrange their outfits, we allow those unique personality traits of each person to shine through the photography. Again, photography of company staff doesn’t just have to be a boring component of a website that shows the world who’s on your team.

Conveying Professionalism and Authenticity Through Images

With our images, we’re conveying that we’re a company that values professionalism, while also investing in young talent that brings a youthful edge to our work. By showing that we’re an agency that isn’t stuffed full of cookie-cutter linkedin profiles, we’re sending a message about one of the most valuable assets in business – honesty. We’re not trying to hide who we are. We’re a team of different ages, races, and religious backgrounds, and that’s what makes us TDS.

About the Author:

Chris Duran is a content specialist of Design Magazine and TDS Australia.

Illustrations & Design by Binh Nguyen

Binh Nguyen is a graphic designer at TDS Australia.

Tokyo Design Studio (TDS Australia) provides brand design, web design and video production services. With creative expertise, execution capability, and storytelling skills, we materialise solutions, shape directions, and create products to accompany and support your business branding process on a unique path.