The Destination Without a Journey
Jetis is Creative Director of Cabinet of Wonder, a Sydney studio with thirty years of practice behind it. He has built creative identities for Sydney Mardi Gras, B2B Vivid Sydney, and campaigns for Tourism Australia.
What a Designer’s Workbench Tells You That Their Portfolio Never Will
The Japan Design Committee’s ‘Designers and Tools 2026’ puts the personal working kits of 19 designers on display at Matsuya Ginza — including Sato Taku, Hara Kenya, and Kengo Kuma. Open until 8 June 2026.
The Client Is Not the Problem: Why Designers Blame Bad Briefs Instead of Fixing Their Process
Designers love blaming clients for bad work. But if your process can’t handle a messy brief, the process is the problem — not the person paying you.
The Recognition Gap: Why Global Design Awards Are Failing Asian Excellence
Less than 8% of D&AD Pencil winners come from Asia-Pacific — a region with 60% of the world’s population. The problem isn’t the work. It’s the evaluation framework.
Which Type of Designer Are You?
Understanding the seven designer personalities—and why finding your archetype could transform your career
Ireland’s Unlikely Brand Triumph: The Kerrygold Story
Picture this: It’s 1962, and Ireland—one of Europe’s poorest countries—needs to compete against established butter brands in markets that barely knew Irish products existed. The solution? A masterclass in brand identity that would transform a simple commodity into a beloved €1 billion brand icon recognisable from Dublin to Tokyo.
David vs. Goliath: Small Studios vs. Design Giants
Design is full of its own “giants” with endless financial resources, creative teams that number like Roman legions and a who’s who of clientele. For the small studio owner these giants can feel just as intimidating as Goliath must have seemed to young David.
The Heart or the Wallet? My Personal Reflection on Facing Life’s Biggest Career Decisions
Balancing a job and a hobby can be challenging, but following your passions with perseverance ultimately leads to fulfilment and success.
The Internship: Sweat And Tears
Many final-year students eagerly anticipate leaving school to start internships or jobs to earn a living, prove themselves, or simply get by.