Brand Identity Deliverables: A No-Nonsense Guide for Business Owners
Let’s cut through the nonsense. When you’re building a brand, everyone has opinions about what you “must have.” Your cousin’s roommate who took a design class thinks you just need a cool logo. The agency trying to land your business has a 12-month “brand journey” that costs more than your first car.
Font Psychology in Logo Design for Mental Health Clinics
A logo often serves as the first point of human connection in the clinical sterility of a waiting room. For mental health facilities, where vulnerability is currency and trust is paramount, the psychological impact of typeface selection transcends mere aesthetics—it becomes a crucial element of therapeutic communication.
Predestination, Justification, and Glorification – Is your startup doing this?
Periods of deep reflection often compel us to examine our purpose, methods, and ultimate goals in life and work. As a Christian design director who has supported numerous startups on the path to funding, more often than not I find alignment between spiritual principles and professional endeavours.
The Devil’s Design: Paris Olympics & Their Art Direction
The Paris Olympic Opening Ceremony aimed to captivate the world with its artistic grandeur and cultural vibrancy. However, one particular segment has ignited a firestorm of controversy. The impersonation of the Last Supper using drag queens has stirred deep emotional and ideological divides.
Brand Analysis of Rabbit R1 – How Great Branding Isn’t Always Great
In the tech industry, innovative gadgets often capture the public’s imagination through powerful branding and marketing strategies. However, the Rabbit R1 case demonstrates that even the best branding cannot save a product that fails to deliver on its promises. This analysis explores the strengths, weaknesses, market position, and ethical considerations of the Rabbit R1 brand, ultimately proposing that authenticity and truthfulness are essential for sustainable success.
How to Launch a New Product on the Market
Hello, future titans of industry! If you’ve embarked on the exhilarating, often treacherous, and always enlightening path of launching a new product, you’re in for quite an adventure. I’m Victor Tavitian, one of the founders of Tokyo Design Studio Australia, here to walk you through the labyrinthine corridors of product launches with the wisdom of my experience.
Budweiser: How The Mighty Fall – An Exercise In Brand Destruction
Budweiser, often referred to as the “King of Beers,” has become one of the most successful and iconic brands in America. What was once a leading brand has reached the depths of a marketing nightmare deeper than the mariana trench.
Pepsi’s Pivot Points: Assessing the Impact of Iconic Brand Changes
Throughout its storied history, PepsiCo has navigated the ebbs and flows of consumer preferences and market dynamics with a blend of innovation and strategic foresight. Well-known for its readiness to evolve, Pepsi has made several significant brand pivots that have not only defined its identity but also shaped the global beverage industry. This article explores key moments in Pepsi’s brand evolution, assessing the impact of these changes with a focus on a specific example that illustrates the brand’s adaptability and ingenuity.
Faith, Fashion, and Fervour: Forever 21 as a Stealth Christian Brand
In a bustling market of trends and consumerism, religious identity might be the last thing you’d expect to dialogue with under the fluorescent lights of a retail giant. But what if I told you that the jazzy outfits, sassy accessories, and ‘eternally’ fresh collections at Forever 21 are more than just the vogue of the […]
Names of famous brands inspired by Greek Gods
Greek mythology is not just a “legacy” of human civilization, but also an endless source of inspiration for various fields such as fashion, painting, film, architecture, and even business, specifically in brand building. With a combination of modern creative spirit and historical culture, many brands have brought unique messages and images, here are 7 famous brands that have been successful in drawing inspiration from the Greek gods! Let’s explore!