Oatside Humiliated Nearly 200 Senior Vietnamese Marketers. Their Apology Humiliated the Brand.
On April 5, 2026 — less than 24 hours after the Vietnamese internet erupted over a fake CMO job listing that duped nearly 200 senior marketing professionals — Oatside Vietnam published an official response on Facebook. The statement, titled “Phản Hồi Chính Thức Từ Oatside Việt Nam,” drew 2,500 reactions, 235 comments, and 131 shares […]
The Client Is Not the Problem: Why Designers Blame Bad Briefs Instead of Fixing Their Process
Designers love blaming clients for bad work. But if your process can’t handle a messy brief, the process is the problem — not the person paying you.
Anti-AI Crafting: The $50 Million Handmade Rebellion Reshaping Design in 2026
Why human-crafted design commands 10-50x premium over AI. The wabi-sabi philosophy reshaping luxury branding. Psychology, pricing, and how to position.
The Pink Enigma: Nón Sơn and Vietnam’s Most Mysterious Brand Story
How a hat company became the “Kingsman of Vietnam” through radical brand visibility
Ivy League or Open University: Adobe vs. Canva and the Battle for Design’s Soul
A designer’s meditation on prestige, access, and what we lose when everyone gets a seat at the table
Ireland’s Unlikely Brand Triumph: The Kerrygold Story
Picture this: It’s 1962, and Ireland—one of Europe’s poorest countries—needs to compete against established butter brands in markets that barely knew Irish products existed. The solution? A masterclass in brand identity that would transform a simple commodity into a beloved €1 billion brand icon recognisable from Dublin to Tokyo.
Brand Identity Deliverables: A No-Nonsense Guide for Business Owners
Let’s cut through the nonsense. When you’re building a brand, everyone has opinions about what you “must have.” Your cousin’s roommate who took a design class thinks you just need a cool logo. The agency trying to land your business has a 12-month “brand journey” that costs more than your first car.
Font Psychology in Logo Design for Mental Health Clinics
A logo often serves as the first point of human connection in the clinical sterility of a waiting room. For mental health facilities, where vulnerability is currency and trust is paramount, the psychological impact of typeface selection transcends mere aesthetics—it becomes a crucial element of therapeutic communication.
Predestination, Justification, and Glorification – Is your startup doing this?
Periods of deep reflection often compel us to examine our purpose, methods, and ultimate goals in life and work. As a Christian design director who has supported numerous startups on the path to funding, more often than not I find alignment between spiritual principles and professional endeavours.
The Devil’s Design: Paris Olympics & Their Art Direction
The Paris Olympic Opening Ceremony aimed to captivate the world with its artistic grandeur and cultural vibrancy. However, one particular segment has ignited a firestorm of controversy. The impersonation of the Last Supper using drag queens has stirred deep emotional and ideological divides.