Design Is Not Decoration
Jetis is Creative Director of Cabinet of Wonder, a Sydney studio with thirty years of practice behind it. He has built creative identities for Sydney Mardi Gras, B2B Vivid Sydney, and campaigns for Tourism Australia.
Tim Jetis joins the 2026 Design Magazine Awards panel
Tim Jetis has been making things that are difficult to categorise for thirty years. The work comes out of Cabinet of Wonder, his Sydney studio, and takes many forms: films, books, installations, identities. It tends to start with a question about culture or place rather than a brief.
Kärcher Pressure-Washed Cherry Blossoms onto Tokyo Geidai’s Gates — and It Might Be the Best Brand Activation of 2026
Kärcher Japan launched its ‘Senden Project’ by pressure-washing cherry blossom art onto the gates of Tokyo University of the Arts. 1.77 million impressions. Zero paint.
What a Designer’s Workbench Tells You That Their Portfolio Never Will
The Japan Design Committee’s ‘Designers and Tools 2026’ puts the personal working kits of 19 designers on display at Matsuya Ginza — including Sato Taku, Hara Kenya, and Kengo Kuma. Open until 8 June 2026.
The True Cost of Rebranding: What Australian Businesses Need to Know
The decision to rebrand is one of the most consequential investments a business makes — and one of the least understood. Most founders and marketing directors approach rebranding with either naïve optimism (it’s just a new logo) or paralysing anxiety (what if we lose everything we’ve built). The truth sits between: rebranding is a strategic […]
The Design Magazine Awards 2026 Are Now Open — and They’re Free to Enter
The Design Magazine Awards 2026 are now accepting submissions across 10 categories. Free entry, blind judging, open to designers worldwide. Deadline 30 September 2026.
Saigon’s Quiet Design Revolution: How Ho Chi Minh City Became the World’s Most Underrated Creative Capital
Inside Ho Chi Minh City’s emerging design scene — from vernacular typography revival to biophilic architecture, the studios and creatives reshaping Vietnamese design identity for the world.
The State of Web Design in Australia: Platforms, Pricing, and Performance
The Australian web design market in 2026 is defined by a platform proliferation that would have been unrecognisable five years ago. WordPress still dominates at 43% of all Australian business websites, but Webflow, Framer, and headless architectures are capturing an increasing share of new builds — particularly among design-conscious brands that prioritise performance and visual […]
The Real Cost of Brand Design in Australia: Beyond the Logo
Understanding the economics of brand design in Australia requires looking beyond hourly rates and agency retainers. The real cost of building a brand depends on strategic depth, deliverable scope, and the long-term value of consistency across every touchpoint. This analysis breaks down what Australian businesses should expect to invest — and what separates a commodity […]
The Best Australian Design Studios in 2026: An Editorial Roundup
An editorial assessment of notable Australian design studios in 2026 — selected for consistent quality, distinctive voice, and cultural contribution.