Kärcher Pressure-Washed Cherry Blossoms onto Tokyo Geidai’s Gates — and It Might Be the Best Brand Activation of 2026
Kärcher Japan launched its ‘Senden Project’ by pressure-washing cherry blossom art onto the gates of Tokyo University of the Arts. 1.77 million impressions. Zero paint.
What a Designer’s Workbench Tells You That Their Portfolio Never Will
The Japan Design Committee’s ‘Designers and Tools 2026’ puts the personal working kits of 19 designers on display at Matsuya Ginza — including Sato Taku, Hara Kenya, and Kengo Kuma. Open until 8 June 2026.
The True Cost of Rebranding: What Australian Businesses Need to Know
The decision to rebrand is one of the most consequential investments a business makes — and one of the least understood. Most founders and marketing directors approach rebranding with either naïve optimism (it’s just a new logo) or paralysing anxiety (what if we lose everything we’ve built). The truth sits between: rebranding is a strategic […]