Oatside Humiliated Nearly 200 Senior Vietnamese Marketers. Their Apology Humiliated the Brand.
On April 5, 2026 — less than 24 hours after the Vietnamese internet erupted over a fake CMO job listing that duped nearly 200 senior marketing professionals — Oatside Vietnam published an official response on Facebook. The statement, titled “Phản Hồi Chính Thức Từ Oatside Việt Nam,” drew 2,500 reactions, 235 comments, and 131 shares […]
What Is Design Psychology? How Visual Systems Shape Human Behaviour
Design psychology is the study of how visual systems, spatial environments, and designed experiences shape human perception, emotion, cognition, and behaviour. It sits at the intersection of cognitive science, behavioural psychology, neuroscience, and creative practice — translating research about how the human mind processes visual information into principles that designers can apply to create more […]
What Is Design Theology? The Intersection of Faith, Philosophy, and Creative Practice
Design theology is the study of how faith, philosophical inquiry, and creative practice intersect — how the act of designing engages with questions of meaning, purpose, beauty, and human flourishing that have traditionally belonged to theological and philosophical disciplines. It asks whether design is merely functional problem-solving, or whether it participates in something deeper: an […]
How Oatside Lost Vietnam: Why Honesty Is Still the Best Policy in Marketing
Oatside Vietnam’s fake CMO job ad backfired. This bilingual editorial explores why honesty, transparency, and humility are the only marketing strategies that last.